ACADEMIC PROGRAM 
Academic program
Palo Alto Software is a proud partner with the academic community. As part of our commitment to helping people succeed in business, we are eager to support educational activities in business planning, marketing planning, and entrepreneurship in general.
Business Plan Pro
Academic Edition
Our bestselling business plan software is available in a specially priced academic edition for student and classroom use.
This is the same business plan software used and respected by hundreds of thousands of organizations — with a few limitations appropriate for educational use.
| What's different? | Academic | Retail |
| No. of sample plans | Only 68 | 500+ |
| Watermarks (see example) | Yes | No |
| Grading sheet | Yes | No |
| Academic help resources | Yes | No |
| Full set of features | Yes | Yes |
| Price: | $69.95 | $99.95 |
| More info | More info |
About the academic watermarks
The academic business and marketing plans include a watermark in the footer that says "Academic Edition." See an example.
Student resources
Our student resources section includes links to free online planning resources, including sample plans, instructional videos, white papers, as well as information about how our software can assist with learning business and marketing planning.
We also offer low-cost options for students to get started with our software.
Computer lab licenses
Install the software in a lab setting. The computer lab license will allow the use of up to 30 licenses in one location, giving all students access to the software. Learn more about computer lab licenses.
Marketing Plan Pro
Academic Edition
Our bestselling marketing plan software is also available in an academic edition for student and classroom use. Take advantage of this great educational tool at a significantly reduced price!
What's different?
The academic edition is based on Marketing Plan Pro 9.0, which is a more academically oriented product than the new "powered by Duct Tape Marketing" version.
Philip Kotler — author of the decade's most prestigious marketing book, Marketing Management — highly recommends Marketing Plan Pro Academic Edition as the preferred choice to create a marketing plan.
Faculty resources
Business Plan Pro and Marketing Plan Pro are a great fit for academic use and provide students with valuable preparation for real-world planning. Both products can be purchased with top entrepreneurship and marketing plan books for closely integrated instruction.
Want to evaluate our software for use in your classes? Request a free evaluation copy.
Our company president, Tim Berry, is a professor at the University of Oregon's Lundquist College of Business. In the faculty resources section, you will find examples of the curriculum and syllabus he uses to teach business planning and marketing planning using our software.
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