Join Palo Alto Software’s CEO Sabrina Parsons at this year’s South By Southwest (SXSW) Interactive Festival in Austin, Texas. Sabrina will be hosting a mentor session called “Startup: The Path to Revenue and Cash.” From SXSW’s press: Having trouble generating revenue and making cash off your startup or small business? Learn from serial entrepreneur and […]
This year Palo Alto Software celebrated the holidays with a larger-than-ever team and a focus on community. Employees brought their families to our brand-new office space to enjoy a dinner catered by local restaurant Agate Alley Bistro, and CEO Sabrina Parsons gave everyone custom bags from Eugene-based Archival Clothing. LivePlan developer Adam Becker’s son was looking […]
Palo Alto Software was featured today in The New York Times’ small business blog as an example of a company with a strong strategy and evaluation process for innovation: A company known as Palo Alto Software had established itself as a market leader in business-plan software. When Sabrina Parsons took over as chief executive, she decided to […]
The feature story in the November/December issue of Oregon Business Magazine is an in-depth profile of Palo Alto Software CEO Sabrina Parsons and the company’s development under her leadership: “A Hispanic woman in a leadership position in a cutting-edge industry, Parsons is making things happen. A $10 million company today, Palo Alto Software projects annual earnings of […]
Sabrina Parsons, CEO of Palo Alto Software, was featured on the Wired Insights blog today where she discusses Live Planning and how it can build businesses that grow faster and last longer. “If you believe popular consensus, the answer to solving economic problems lies in Silicon Valley. According to a Kauffman Foundation study, startups are […]
Today, The New York Times published an interview with Sabrina Parsons, the CEO of Palo Alto Software. In it, she discusses how she’s brought some of the best elements of the Silicon Valley startup culture she came from with her to Palo Alto Software, while leaving the less-desirable elements behind. Read “A Startup Spirit, Without […]
Recently Palo Alto Software CEO Sabrina Parsons joined by Russ Capper on The BusinessMakers Show. Check it out to hear her talk about how she rose to her current position, how Palo Alto Software’s corporate culture encourages a healthy work/life balance, and more.