Open for Business

The place we talk about development, our products and company updates

mike

Sales and Marketing Pro Village – Teri Epperly

by mike

1298482762-terism

Behind every great author is a great editor. And behind our great new Sales and Marketing Pro software, is our great documentation team. Surrounding themselves with Thesauruses, Dictionaries, and other books with lots of words in them is just one of the ways to identify what their jobs are at the company. The other being their ability to find an errant semi colon in 30 seconds flat.

Keep Reading
mike

Sales and Marketing Pro Village – Jay Snider

by mike

1298406370-jayandTsm

Making it through the final push to launch Sales and Marketing Pro while in the midst of his annual junk food embargo was no easy feat for Jay, our copywriter and resident word guy. His love of sweets and baked goods is legendary. So imagine him nibbling carrots and celery while the rest of the marketing team was elbows-deep in the goody-drawer. That’s what we call self-control.

Keep Reading
mike

Sales and Marketing Pro Village – Peter Thorsson

by mike

Peter Thorsson

Meet Peter.

Peter works in our Business Development office. He works on all of the partner relationships and is responsible for the awesome offers and resources we provide in our software.

Peter has been with Palo Alto Software for about a year now. He and his wife came to Oregon from the East coast. NYC to be exact, where he worked at Nickelodeon, a division of Viacom. Peter has a wicked wit that keeps the rest of us on the marketing team rolling in laughter. So far the only thing we have found issue with is his irrational dislike of eggplant.

Keep Reading
mike

Bill Brelsford reviews Sales and Marketing Pro

by mike

1307637430-2011-06-09_0934

In the Sales and Marketing Library you will find a collection of articles on everything from pricing, to customer service, to creating a marketing forecast. The library also includes 2 eBooks — one about social media and one about search engine optimization. Rounding out the library, there is a special offer to purchase a copy of the Duct Tape Marketing book for only the cost of shipping.

Keep Reading
Jay Snider

Palo Alto Software VP of Marketing speaks at standing room only Pub-Talk

by Jay Snider

1296257584-MarciSmartUps2

Our Vice President of Marketing, Marci Hansen, is something of a marketing rock star. She’s worked for some big names, including Eddie Bauer, Amazon.com, and People for the Ethical Treatment of Animals (PETA), and in 2005 was named Brandweek’s Guerilla Marketer of the Year. So when she was the featured speaker at the Eugene area Smart-ups PubTalk on January 20, it was only mildly surprising that the event was sold out.

Keep Reading
mike

Palo Alto Software throws a party

by mike

1295566322-party_bar

The weather outside wasn’t quite as frightful as the song goes, but we were warm and toasty inside the Oregon Electric Station for the annual Palo Alto Software Holiday party!

Keep Reading