In her book, Former First Lady Hilary Clinton proclaimed that it “takes a village” when raising a child. I’d like to put out there that children aren’t the only things that take a village. There are several parallels that can be drawn to that lesson into the business world.
Six months ago, when the team at Palo Alto Software formed the idea that would eventually become Sales and Marketing Pro, we started with an idea that we’d find some kick ass partners, improve our Marketing Plan Pro powered by Duct Tape Marketing software and bundle it all together in a package that would not just help with your marketing action plan but really lift your entire sales and marketing efforts to a whole new level.
But as everyone knows, an idea is one thing. And getting back to Mrs. Clinton, this type of thing doesn’t just happen because you think it’s a good idea. Working to get that idea to a reality is a lot of hard work. We found and cultivated partners to provide solutions for common business pain points for email marketing, press releases, professional printing, website management… we researched and wrote guides on topics in our own expertise, wrapped it all up and started writing the code that would eventually become Sales and Marketing Pro.
What I’m getting at here is this: in a project the size and scope of what we envisioned, making it happen isn’t something that one person can do alone.
It takes a village.
So over the next couple of weeks, I’d like to introduce you to the village behind Sales and Marketing Pro.