Industry and market research tools

Built-in research data

Business Plan Pro comes with industry research for virtually every industry. Match your numbers to industry ratios for an accurate business plan. This comprehensive collection of data and information is integrated automatically into your business plan.

Need to know what others in your industry are spending? What you should spend on marketing? What is your initial cost per unit? It's all just a click away.

Industry research profiles

Industry insight

Business Plan Pro leverages more than 9,000 different industry profiles to give you insight into how your business compares against similar companies in your industry. The software will guide you step by step through the process of understanding what the data means and how you can use it to your strategic advantage.

Industry ratios analysis

Leveraging the industry information provided in Business Plan Pro, the software compares your data to industry ratios to make sure that your forecasts are on track.

Integrated resources

Get the additional help you need directly from Business Plan Pro, including;

  • Resources for market data
  • Venture capital opportunities
  • Legal guidance
Market analysis wizard

Market analysis wizard

Need help finding your true target market? Use the market analysis wizard built in to Business Plan Pro to walk you through the process.

  • Discover your core target market
  • Plug in estimated growth rates
  • Unlock your true market potential