Good News Daily

“The business plan process through Business Plan Pro is without any doubt the best available to help get your business on track.” Paul Gerstenberger, Good News Daily

There's more than enough bad news in the world.

That's basically how Paul Gerstenberger used to feel. Murders, fires, wars... Gerstenberger started feeling like the purpose of the daily news was just to make him feel bad on a regular basis. "I decided then to start trying to change that, and at least give people the option of also seeing some good going on in our world," he remembers.

A serial entrepreneur takes on the news

In 1996, Paul and his wife Celerina started GoodNewsDaily.com, a website dedicated to sharing only good news. "Since that time we have worked every day, for free, to find and post the good news of the day -- not religious or politically leaning, but simply good news." The site now receives stories from readers across the globe, and covers topics ranging from U.S. and international news, to sports, entertainment, even good weather news.

"We have grown to almost half a million readers... without any money or any advertising," Paul notes, adding that a television pilot for a 24-hour Good News channel is currently in the works.

Paul began using Business Plan Pro in 1996, and has written business plans for a number of businesses he has launched. Calling himself a serial entrepreneur, he says, "I have used Business Plan Pro for many years and within many different ventures. I have raised millions of dollars using the plan [software]... It is great and really gives the professional investor an insight into your company and your ability. It helps so much, I would be lost without it."

How do you define success?

The business plan for Good News Daily was an interesting one, Paul says, because it was the first one he's written in which making money was not the objective. The process was, as always, a valuable one. "It helps me to clarify my thinking and to think of things that I did not consider," he says. "The business plan process through Business Plan Pro is without any doubt the best available to help get your business on track."

Paul's ventures run the gamut from car rentals to self-defense classes, nonprofit children's health research to diamonds. He says he's written plans for about 16 businesses, and hasn't always used Business Plan Pro. The stories he could tell about those plans written without Business Plan Pro definitely would not be appropriate for his GoodNewsDaily.com website. "Frankly," he says, "trying to write a plan without Business Plan Pro is a major mistake."
 

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