This is an art packaging installation sample business plan from the Art Sentry, a company which organizes the packaging, shipping and installation of artwork. It is currently a small business which is run from the founder's home. This art packaging installation business plan details the founder's plans for expanding his business. The mission statement is to attract customers through word-of-mouth and to maintain a loyal customer base by providing an excellent service. Although the target market is small, The Art Sentry aims to capture a very high market share by offering a specialized service which is of a better quality than that provided by competitors. Over the course of the first year, the business is expected to grow until it can survive off its own cash flow.
The Art Sentry is a professional art packager and installer serving both residential and corporate markets. Dan Klutz, the founder and owner is a 12 year industry veteran who, while working with the Portland Art Museum, designed a new and innovative packaging system that has since been adopted by seven other national-class museums. Dan will be offering his skills to the Portland, OR art market.
Currently, the art packaging/installation market is relatively small. There are several generalists that perform similar work; however, their skill level is generally not adequate to ensure the safety of valuable art work. The skills necessary take time to develop, and Dan, who possesses these skills, currently leverages this experience as a competitive advantage.
Through superior service and customer attention, Dan will steadily grow The Art Sentry's market share, generating $64,000 in revenue by the end of year three.
The objectives for the first three years of operation include:
To create a home-based business whose primary goal is to exceed customer's expectations.
To increase the number of clients by 20% a year through superior performance and word-of-mouth referrals.
To develop a sustainable home business, surviving off of its own cash flow.
The Art Sentry's mission is to provide the customer with professional packaging and hanging services for art work. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
1.3 Keys to Success
The key to success will be to provide customers with personal, professional attention and service.
Get the entire sample plan and everything you need to customize it for your business.