Children's Educational Toys Business Plan

ToyLearn is a small business with a desire to grow that specializes in educational toys for children. The company identifies its' keys to success as: the need to develop educational and engaging toys, the adopting of strict financial controls to maximize cash flow, and the need to listen to feedback creating excellent customer service. The children's educational toys business plan states their objectives as: to create a profitable company and to improve childhood learning. Their marketing strategy identifies two key market segments: individual consumers, and wholesalers which will be targeted through magazine advertisements. By targeting individuals and wholesalers margins should improve, and simplified distribution channels will also increase efficiency. The children's educational toys sample business plan lists their main competitors as LeapFrog Enterprises and Knowledge Universe; the company’s competitive advantage is their ability to engineer toys based on customer feedback.

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Children's Educational Toys Business Plan

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