This is a clothing manufacturer business plan for New Look, inc. New Look, inc. is a small business that specializes in the manufacturing of fashion forward clothing for men between the ages of 20 and 40. The company's clothing manufacturer sample business plan involves manufacturing high-quality apparel targeted towards young men who are seeking to dress to impress. Concerned with brand awareness, this upscale clothing line seeks to build strong relationships with its retailers in an effort to market the company as an alternative to already existing clothing lines. As such, this small business hopes to establish itself as a versatile and upscale clothing manufacturer. In the future, New Look, inc. hopes to expand its line by manufacturing accessories for men, women and children, such as perfume, jewelry, watches, and the like.
New Look is a recent (last spring) start-up manufacturer of an upscale clothing line targeted at males between the ages of 20 and 40. New Look not only develops the clothing line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. New Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.
The key message associated with the New Look line is classy, upscale, versatile, and expensive clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc.
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