Introduction
Inspect A-bode is a residential home inspection service serving Eugene, OR and the surrounding community. Inspect A-bode offers complete home inspections, as well as additional services including electromagnetic field testing, radon testing, and asbestos testing. This service will be offered to home buyers as well as sellers. The majority of sales will come from real estate agents who will have entered into strategic relationships with Inspect A-bode.
In order to reach projected profitability, the company's two major goals are the utilization/reference of Inspect A-bode in at least five of the top 15 real estate brokers in the area, and to increase the number of clients sold by 20% per year.
The Company
The company will be a sole-proprietorship owned an operated my Mr. Chek Domisile. Mr. Domisile, has 12 years of industry experience. These years of experience will be leveraged to develop a competitive advantage, along with an unapproachable level of professionalism.
Selle Domisile, Chek's wife will be a paid consultant. Selle has been a residential realtor for the last 10 years. She will be instrumental in using her existing relationships to drive referrals to Inspect A-bode. The company does not plan to hire any additional employees and will have all accounting and bookkeeping subcontracted.
Services
The company has a wide variety of inspection services. These include: foundation analysis for cracks, settlement, and moisture influx. Plumbing inspections that look for deterioration, leaks, and check for appropriate water pressure. The company's electrical inspection looks for loose wires, shorts, shock/fire hazards, and proper functioning of Ground Fault Interrupt (GFI) receptacles. Interior inspections identify if the house has proper heating and insulation, ventilation, vapor barriers, dry rot, pest infestations and carbon dioxide hazards. Optional services will include electromagnetic field testing, radon testing, and asbestos testing.
The cost of the full service is $200-$400, depending on size of home, layout, and any areas such as a swimming pool requiring special attention.
The Market
The home inspection industry in Eugene is decent sized, about 20 different companies. Most companies are small outfits and offer a fairly standardized service. The items inspected are similar as well as the price.
Inspect A-bode will be focusing on two general groups of customers. The first group is real estate agents. The strategic relationships with the agents will include an economic incentive for them to give Inspect A-bode referrals.
Inspect A-bode will also target individual buyers and sellers. For different reasons, both of these groups have something to gain by having an inspection done on the home they are trying to sell/buy. Inspect A-bode will target these groups through focused advertisements providing visibility of Inspect A-bode.
The company will be launching an advertising campaign in publications that home buyers are typically reading, as well as in the Yellow Pages.
1.1 Objectives
Inspect A-bode's objectives for the first three years of operation include:
- To create a service-based company whose #1 goal is exceeding customer's expectations.
- The utilization/reference of Inspect A-bode in at least five of the top 15 real estate brokers as listed in the Eugene Chamber of Commerce book of lists.
- To increase the number of clients sold by 20% per year through superior performance.
- To develop a sustainable home business.
1.2 Mission
Inspect A-bode's mission is to provide the customer with the highest quality home residential home inspections. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
