CompuDate is a new company that offers Denver area singles computer-based matchmaking services. CompuDate has purchased the assets of Date MatchMaker and is a sole proprietorship owned by Suzie Butterfly.
The Market
CompuDate will target two distinct market segments, 20-35 year olds, and 36-60 year olds. CompuDate's services must appear hip and cool in order to be popular with the younger age group which has a 9% annual growth rate and 54,000 potential customers. CompuDate's services must appear to be effective to appeal to the older age group which has a 11% growth rate and 64,000 possible customers. Having two distinct large groups that CompuDate can market its services to indicates an exciting market opportunity.
Keys to Success
CompuDate has identified three keys to success which will be closely monitored. The first is to know the market. CompuDate is compiling extensive market research to provide it with accurate information regarding its target market. The second is to pick right matches. If CompuDate does not pick the right people, the business will not progress. The last is to ensure sustainable profits. CompuDate will be run with a long-term vision.
Management
CompuDate will be lead by a seasoned manager, Suzie Butterfly. Suzie's first job was with Yahoo! working as a project manager for their search engine department. This position provided Suzie with invaluable skills for managing a variety of different projects. After three years Suzie moved over to the Yahoo! Personals division where she got direct experience for the matchmaking industry which gave Suzie the insight and confidence in developing her own company to compete within this industry.
CompuDate has conservatively forecasted sales for year two, rising in year three. CompuDate will obtain pleasant profit margins for years two and three respectively. CompuDate is an exciting opportunity for a local company to leverage professional computer matchmaking software with seasoned industry management into a sustainable company.
1.1 Keys to Success
- Know our market.
- Pick the right dates (matches).
- Ensure sustainable profits.
1.2 Objectives
- Become Denver's premier dating service.
- Achieve a 45% success rate in placing clients in long-term relationships.
- Realize the efficiencies and accuracies gained with computer-assisted matchmaking services.
1.3 Mission
It is CompuDate's mission to provide the finest matchmaking services. This will be achieved through reasonable pricing, outstanding customer service, and the most predictive matchmaking services available.
