Diamond Retailer Business Plan

Rocks by Request utilizes on-line searching and local store previewing for both "high-tech" and "high-touch" diamond purchasing. With more and more customers searching online for diamonds, RBR will provide detailed web-based information to assist customers in their purchases. Their diamond retailer business plan includes increasing their current 2% market share through extending its network of jewellers, strengthening alliances with media and internet vendors, and increasing R&D efforts to deliver the latest technology in e-commerce. This diamond retailer sample business plan calls for setting up additional warehouses, improving supply chain logistics, upgrading the current website, and promoting the idea of purchasing loose diamonds online. They intend to target a younger audience by adding more product categories in addition to the loose diamond category, including gold settings for pendants, rings, and earrings, as well as other accessories.

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Diamond Retailer Business Plan

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