E-Commerce ventures seeking business planning resources would benefit from looking at the Nature's Candy business plan. According to this e-commerce retailer sample business plan, Nature's Candy intends to make nearly $320K in revenue by year three of operation selling homeopathic and naturopathic products. Nature's Candy is privately owned and intends to recruit team members to serve as board members/co-owners. These board members will receive stock shares and performance incentives. This e-commerce retailer business plan includes a detailed market analysis. The aging baby boomer population is identified as the main market for Nature's Candy products, with other demographics filling out their intended customer base. Competition for business is determined to be National brands, Broad-line brands, and Private Label brands. Nature's Candy intends to sell private label products, and predicts their success will come from excellent customer service and a user-friendly website.
Nature's Candy is an e-commerce company designed to become the market leader in Web based sales of naturopathic and homeopathic nutritional supplements. The company is located in Portland, OR. Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers. Most of the dot-coms failed because of too easy access to capital and unproven business models with no true revenue streams. Nature's Candy will overcome these problems with an easy-to-use website and an efficient distribution system.
In the next three years Nature's Candy intends to create an icon e-commerce brand through laser-focused marketing and will grow to $319,000 in revenue.
Nature's Candy's objectives for the first three years are:
To make Nature's Candy an icon brand.
To develop an effective, well placed e-commerce site for sales of homeopathic and naturopathic products.
To launch a laser-focused marketing campaign in a controllable and measurable market that will drive customer's toward the company's website.
To create an infrastructure for the fulfillment of Web-based sales.
Nature's Candy's mission is to provide the finest in natural supplements using the Internet to lower the consumer's cost. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
1.3 Keys to Success
Nature's Candy's keys to success are:
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