This is an educational software sample business plan for Third Degree I.D. Third Degree I.D. is a company which helps its clients to design and implement e-learning programs. The consumers that will be targeted by Third Degree I.D. are educational establishments such as universities and schools, as well as private corporations and healthcare groups. The company seeks to establish strong business relationships with its clients, and to deliver an excellent and highly personalized service. The majority of the start-up capital for this educational software business plan will be provided by the company's three founders, who each have extensive experience in software design and education. A $30,000 loan will also be required to keep cash flow positive throughout the first year of operation. Sales will grow year on year, reaching over $700,000 in year three.
Third Degree I.D. is a limited-liability company (LLC) with three founding partners, located in Savannah, Georgia. The company designs, develops, and markets instructional products and services for the corporate, education, government, and healthcare e-learning industries. It is committed to high quality instructional design and educational new media development, and provides a core deliverable of programs, courses, and learning objects for the distance education, distributed learning, and e-learning markets.
The company employs an object-oriented design methodology that yields flexible, scalable, and reusable content, supporting clients with rich, targeted solutions that are easily replicated and maintained. It seeks a balanced portfolio of clients from a variety of industry sectors, and plans to mitigate business fluctuations with an appropriate number of local, national, and international clients.
Third Degree I.D. develops strategic relationships and builds its business on a returning customer base and an accumulation of educational content that can be re-purposed and re-sold.
The three founding partners of Third Degree I.D. will each invest $35,000 into the company, and are seeking an additional two-year loan of $30,000 to complete the start-up funding. Roughly $19,000 of this initial funding is required for start-up expenses and assets; the remainder will provide a cash basis for the initial year of operations, during which Third Degree I.D. will provide some at-cost work to influential clients to create a solid reputation for our work and capabilities; this reputation forms the necessary basis for marketing and sales strategies after the first year.
Our market research shows our sales goal of $360,000 in the first year is conservative, for a start-up educational software company with our combined expertise. Growth estimates in years 2 and 3 are based on data from comparable businesses in the same industry.
Key objectives for Third Degree I.D. in the first year are as follows:
Establish a legal business through appropriate licensing.
Complete business planning and pursue funding--via venture capital, bank loans, grants, and contracts.
Establish a web presence and list products and services in industry-relevant websites and publications.
Contract with six to eight clients requiring consulting, training, design or development work of an appropriate scope ($50,000 or more).
Third Degree I.D. designs, develops, and markets instructional products and services for the corporate, education, government, and healthcare e-learning industries. It affords companies and institutions cost-effective, progressive, flexible and well supported solutions to their instructional design and e-learning operational needs. Its principal goal is client satisfaction, serving client interests as an ally and loyal business partner. The company operates on a for-profit basis and provides an engaging and equitable work environment for its owners, employees, and contractors.
1.3 Keys to Success
Success will be dependent upon:
persistent and creative client development efforts
exceptional product and service quality
time-efficient and cost-effective development processes
expert management and knowledgeable staff
cash-savvy growth strategies
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