Irish Pub Bar Business Plan

McKnight's Pub is a successful, historic Irish bar in downtown Portland which has existed for over a hundred years. The company's Irish pub bar business plan sates this small business's objective is to create its' own micro-brewery onsite to compete with other local micro-breweries. To succeed they need to: implement a successful advertising campaign, purchase new brewery equipment, hire a brew master, and build their brand image to increase their market share. Their competitive edge is maintained through their location and reputation. The company's Irish pub bar sample business plan's marketing strategy is to advertise through newspaper and magazine articles, local journals, and billboard posters, they also plan to run adverts on 3 local radio stations aimed at the 20-40 years age bracket, and have retained the services of an advertising consultancy.

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Irish Pub Bar Business Plan

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