Karate Business Plan

City Dojo offers group and individual classes in karate and self-defense. City Dojo offers customers added experience over their main competition with instructors that also speak Spanish. There is a potential market of over 250,000 members with City Dojo aiming for enough members to take the total past 200. Their karate business plan states their mission statement as to remodel and upgrade the Dojo, increase paid membership and reduce customer turnover by 30%. The small business is planning to become a limited liability company with the Shihan as principal. The karate sample business plan indicates a marketing strategy based on using a new computer system as well as their current software to target previous 250 previous members. City Dojo has broken it's potential market into 3 segments: The parents of 4-14 year olds, adults 30-49, and those over 50.

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Karate Business Plan

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