Lingerie Shop Business Plan
Claire de lune is a small business in Kansas specializing in lingerie retail. The company's competitive edge is their higher quality and greater range of sizes than the department stores that dominate the local lingerie market. The lingerie shop business plan states the target market as: women aged 25-29, women aged 18-24, and brides. The company's objectives are to: create an elegant shopping environment, offer excellent customer service, become the number one regional bridal lingerie company, gross $425,000 in year 1, and grow the business by 15% by year 2. The lingerie shop sample business plan indicates a marketing strategy utilizing print advertising, direct marketing, and in store promotions to grow the business by attracting new customers. Sales are predicted as: £450,000 year 1, $500,000 year 2, $595,000 year 3, $610,000 year 4, and $690,000 by year 5.
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