Massage Products Business Plan

Massage Tools is a small business selling massage equipment to ease chronic injuries and discomfort for massage therapists. Their massage products business plan lists the following as their key to success: low assembly cost, good profit margins, their innovative approach, and low overheads. Their objective is to get their product line into at least 100 stores and massage schools, develop a new website, and develop new innovative products within 18 months to increase market share and cash flow. Massage Tool's main competition is from lower priced, inferior quality Chinese products. Their massage products sample business plan identifies their marketing strategy as to target massage schools, high end individuals, as well as industry magazines. They wish to focus on a number of markets including: the US, Europe, and Japan. Conservative growth is predicted in their first year.

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Massage Products Business Plan

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