Microbrew Bar Business Plan

The Bottlecap is a small business specializing in fine beer. The microbrew bar business plan targets three segments of the local population: connoisseurs of fine beers, the general working professionals, and college students. The company will emphasize premium beers, and develop its market and product line through an interactive website where customers can give feedback. The microbrew bar sample business plan predicts profitability after four months, with third year profits expected to reach $73,000. Goals for the small business include a 10% increase in growth every month and keeping at least eight high-end rare beers available to customers. The Bottlecap will set itself apart from its local competitors, who primarily target college students, and are generally less sensitive about quality and more concerned with pricing.

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Microbrew Bar Business Plan

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