Microbrewery Business Plan

Martin Cove Brewing Company has created a microbrewery business plan detailing its plans to expand its operations to bigger metropolitan areas and larger grocery store chains. During its three years of operation, this small business has increased sales 15 percent each year and is currently grossing $520,000. Others looking to enter the microbrewery business can find useful strategies in Martin Cove's microbrewery sample business plan. It summarizes marketing plans to appeal to the target groups of affluent young professionals as well as those in university campus communities. The company's mission statement is to use only high quality, natural ingredients. The beer is handcrafted in small barrels using the most modern equipment and technology available. The company also plans to introduce a new German Marzen style lager that it will market in bars, local stores and larger supermarkets.

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Microbrewery Business Plan

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