The Business
Sammy's is a Family Entertainment Center with a world class, natural looking miniature golf course acting as the initial anchor for other attractions to be added later. Family Entertainment is a highly profitable industry that has been growing rapidly over the past several years. This is due largely to a trend within the country to return to family values. The initial profit centers will be the miniature golf course, video arcade, climbing wall, and food service.
Marketing
There are 150,000 people living within a 15-mile radius of the Firefly County site. One of the interesting facts about the miniature golf business is the breadth of the customer base. While families with children may act as an anchor, seniors, teens, and corporate customers add significant income. A variety of fun promotions keep the business profitable during the entire season. While our marketing plan is devised from other successful plans in the industry, there will be some additions as we start the business. Mulligan-Bogey Leisure Builders, our construction experts, include a marketing plan with golf course completion. This plan includes input from over 200 course owners and shows the most successful marketing programs being implemented across the country.
Management
John and Michelle Putteer have successful experience in small business ownership, personnel management, and financial management. The miniature golf course operates with only one person during the day and two or three people during peak hours. The low personnel requirement makes management easy and keeps employee costs at a minimum.
Financial
The low inventory and low operational cost of a miniature golf course allow owners to reap profits early. With first year sales projections conservatively planned this business should be profitable from year one.
Investment Objectives
Sammy's will become operational with an initial investment from owners John and Michelle Putteer and a long-term loan. One local commercial lender has indicated an interest in the conceptual business. John has also been approached by local investors who are interested in the opportunity to invest in the project.
1.1 Keys to Success
- A highly visible, well-trafficked site near the center of our service area.
- Friendly, happy employees providing superior customer service.
- A safe, clean environment that the community will be proud of.
- Have fun while delivering a quality product.
1.2 Objectives
The main objective of Sammy's is to use a "World Class" miniature golf course to provide a safe, relaxing setting for family and friends to enjoy quality time together, while participating in fun and exciting outdoor activities.
Objectives include:
- Open for business on April 15.
- Be profitable in the first year of operation.
- First year sales above par.
- Add a Go-Kart track to the facility after three years of operation.
1.3 Mission
The Mission of Sammy's is to provide THE fun, affordable, family entertainment center for community members living in and around Firefly County.
