The opening of the Falls River Theater is a long-anticipated event. According to the movie theater business plan for its debut, this theater will open in the very building where the first movie theater in Falls River, Wisconsin was housed in 1936. Before opening their small business, however, the owners intend to restore the building to its original glory. The movie theater sample business plan states that this long-awaited theater will target two groups of people for its patronage. It will mainly prepare for a clientele of families and young adults showing a secondary rerun of the most popular movies of all time. This small business is sure to draw customers because of its location and its choice of entertainment.
Falls River is a smaller town that lost its only movie theatre over 10 years ago. Since then, residents wishing to enjoy a night out at the movies have to drive about 30 miles to a theatre. And once they get to the theatre, it is usually a large antiseptic mega-plex, void of character.
The Falls River Theatre will provide the residents of Falls River with a long-awaited, hometown movie theatre. The films shown will be second run releases of the most popular movies in two target markets: families and young adults. The building that will house the facility is the historic old theatre building, built in 1936 and long-time home to the town's acting companies. Since its closing it has been used only occassionally for community functions. Before its grand re-opening, the owners will restore the building to its former glory as one of the town's main destinations for evening entertainment.
The two owners, Samantha Farmer and Steve Brinksman have the skills, expertise and capital to make this theatre succeed. Samantha has successfully managed a large movie house for seven years, developing skills in theatre management and movie selection while establishing important relationships with key people in the industry. Steve has the skills and ability to restore and upgrade the building so that it will be comfortable and welcoming.
With an substantial initial investment by the owners, we see modest profits by year two.
1.1 Keys to Success
Proper film selection for the audience and the theater's environment.
Revenues from a mix of both traditional movie fare and other quality snacks and beverages.
Careful management of internal finances to control costs.
Great customer service.
Healthy sales in the first year, more than doubling by year three.
Excellent revenues from concessions.
Modest by stable profit margin by year two.
Falls River Theatre's mission is to give our customers a big city entertainment experience in a small town. Our customers will relax in comfort and watch high-quality presentations of popular second-run movies, all within a short walk or drive from home. This is a convenience that Falls River residents have had to do without since the local theatre closed eleven years ago.
We aim to please the local community (who can wait a few weeks to see their favorite movies and don't want to pay big city, new release prices). We will also provide our customers with satisfying and reasonably priced snack foods and beverages.
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