This is a newsletter publishing business plan for Infotext Strategy Letter. Infotext Strategy Letter is the main component of an already-existing monthly subscription service that is seeking to expand its horizons by offering clients a monthly electronic newsletter as well as a password protected, on-line information archive. The company's newsletter publishing sample business plan states that this small business will focus on the newsletter as a separate entity that will provide high-tech marketers with information about worldwide marketing trends in their field. Infotext Strategy Letter aims to generate cash flow by acquiring 300 subscribers by the end of its first year, and 1000 subscribers by the end of year three. Renewal rates are expected to surpass 65%, while cancellation rates should remain below 10%.
