The enhanced pasta Italian restaurant business plan for Sigmund's Gourmet Pasta is comprehensive and well-researched. Its mission statement is to provide the finest pasta dining experience to all customers. Sigmund's Gourmet Pasta sets out plans to use a semolina dough, imported cheeses, fresh organic vegetables and top shelf meats. The plan describes a host of innovative dinner choices as well as salads, beverages and desserts. The pasta Italian restaurant sample business plan could be a model for similar start-up businesses. It divides the target market group into three segments: individuals eating alone, families and take-out customers. Initial marketing will be kept low-key, using direct mail, banners and inserts in the local newspaper. Sigmund's hopes to eventually open more restaurants modeled on this first start-up.
Sigmund's Gourmet Pasta will be the leading gourmet pasta restaurant in Eugene, OR with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium, pasta dishes include pesto with smoked salmon, pancetta and peas linguini in an alfredo sauce, and fresh mussels and clams in a marinara sauce. Sigmund's Gourmet Pasta also serves distinctive salads, desserts, and beverages.
Sigmund's Gourmet Pasta will reinvent the pasta experience for individuals, families, and take-away customers with discretionary income by selling high quality, innovative products at a reasonable price, designing tasteful, convenient locations, and providing industry benchmark customer service.
Sigmund's first restaurant will be financed through a combination of direct owner investment and long-term loans, guaranteed by the owner's collateral.
Sigmund's objectives are to build brand awareness and customer service, while growing sales by opening new stores. Sigmund's intends to utilize the following strategies to achieve these objectives:
Offer high quality, innovative menu items, utilizing premium vegetables, meats and cheeses.
Provide an excellent dining value. Sigmund's provides large portions of fresh, high-quality food for an average guest check of $10 per person.
Build brand awareness through inexpensive, guerrilla marketing tactics.
Pursue disciplined restaurant growth.
Provide superior customer service.
Leverage the experience, intelligence, and skills of our sophisticated advisory board.
Sigmund's Gourmet Pasta's mission is to provide the customer the finest pasta meal and dining experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
1.3 Keys to Success
Location, Location, Location.
Sigmund's site selection criteria are critical to success. Arthur Johnson, former VP Real Estate, Starbucks, helped us identify the following site selection criteria:
Daytime and evening populations.
Household income levels.
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