Buy the Time, a personal shopping service in Seattle, Washington, has written a personal shopping services business plan. Buy the Time's mission statement is to improve the lives of its clients by providing custom goods for all occasions. The owner brings years of retail experience to this small business venture. The personal shopping services sample business plan identifies the initial audience market as busy executives who want to purchase fashionable, quality items for themselves or as gifts, but who do not have the time to do so. The target audience will eventually expand to include a broader market in other cities, as the service becomes less of a luxury and more of a necessity. This customized service will produce cash flow by consistently maintaining a high level of quality service with repeat customers.
Buy the Time will be a shopping service that allows customers to purchase gifts and necessities of life at little inconvenience to their schedule and workday. We will do this with the aid of a shopping consultant to provide each customer with quality solutions to their shopping concerns at reasonable prices. The owner has had years of experience in the retail market and is aware of trends and the shopping environment. In time, this service will evolve to incorporate a larger market instead of a luxury for the more wealthy customers.
The mission of Buy the Time is to offer custom goods for all occasions with minimal interruptions into our clients' daily activities. We want our customers to be able to give special gifts to their loved ones without it being a stressful event. We will strive to provide expert consultants in order to guide the client from start to finish with low-cost, reliable information in a timely fashion.
The objectives for the company are outlined below:
Obtain and service clients with a knowledgeable sales team offering purchases of goods based on desires and needs.
For a low charge, allow people to obtain custom items with minimal interruption into their day and life.
Grow into a large franchise with a reputation for getting the desired item at a reasonable cost.
1.3 Keys to Success
In order to ensure a healthy profit and low customer turnover, Buy the Time will have to:
Provide a significantly easier, more convenient, and customized shopping experience than can be found in high-end stores.
Ensure 100% customer satisfaction.
Establish close ties with the clients to ensure repeat business, encourage customer feedback to enhance further customized service, and promote word-of-mouth marketing.
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