The retail discount store sample business plan for The Dollar Store of Bend, Oregon is relatively simple. Similar to that of other dollar store chains around the country, this retail discount store business plan calls for the sale of quality goods at low prices. While the owners of this small business will sell necessary merchandise to all customers, they especially plan to cater to those of limited means. This group includes low-income families, the elderly, others on fixed incomes, and the large student population living in Bend and the surrounding areas. The owners of this start-up retail business will give their customers an innovative, unique way to shop for needed items with the double convenience of saving money and timely service.
The Dollar Store is a start-up retail store in Bend, Oregon that provides interesting merchandise options at bargain prices. Financing will come from the private investments of owners Ted Brinkman and Jim Spencer. They will donate equity that will be cleared at the end of 36 months. Dividends will be paid quarterly on the outstanding equity.
The Dollar Store will be incorporated as an LLC corporation. This will shield the owners from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their personal investments. The majority owner Ted Brinkman, will contribute from his personal savings toward this business venture. With an agressive marketing plan The Dollar Store expects to experience steady growth as it becomes more familiar to the general public.
With the financing in place The Dollar Store will be able to successfully open and maintain operations through year one. The large capital investments of the owners will provide the public with a unique and innovative store that will cater to the needs of those on fixed incomes such as low income families, the elderly, and the large student population in the Bend area. The successful operation of the Dollar Store will provide a customer base that will allow it to be self-sufficient.
To provide a wide range of merchandise at reasonable prices.
To achieve a healthy profit margin within the first year.
To achieve a modest net profit by year two.
To be an active and vocal member of the community, and provide continual re-investment through participation in community activities and financial contributions.
The Dollar Store provides a variety of interesting merchandise options at bargain prices. Dedicated to customer service the Dollar Store will give its patrons the kind of service that is respectful and prompt. Employees of the Dollar Store will also be treated in a professional manner with a rewarding work environment and fair compensation. The Dollar Store wants each customer to feel as though he/she has gotten Fifth Avenue treatment at a bargain price.
1.3 Keys to Success
To succeed in this business we must:
Sell a broad range of products.
Provide for the satisfaction of 100% of our customers.
Be an active member of the community.
Encourage customer input.
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