This a spa health club sample business plan for Visions, an existing health club that prides itself on its environmentally friendly and cruelty free products and its emphasis on combining physical and mental health for overall well being. The company's mission statement stresses that it is by providing an overall care of the body and mind in an atmosphere conducive to relaxation and pampering that will provide their clients of both sexes with an all round health package. The Visions spa health club business plan shows how the company expects to make a loss in the first year, break even in the second, and be turning a profit by the third year. This is to be achieved by launching a product line that, through extensive advertsing will become a recognisable brand. Furthermore the company aims to increase its membership steadily.
Visions (VS) is a socially and environmentally conscious health club that is concerned not only with physical beauty but also with mental well being. It is a health club with environmental and social concerns that sets it apart from other clubs; all products used are plant safe and cruelty free. We at VS feel that pampering our clients' leads to the health and well being of the greater society, therefore, we address the special health concerns of our clients with exercise, yoga, and meditation.
The goals of our company are to be profitable and build a product line through name recognition. It is the immediate goal to launch an additional product line into the beauty market, while the long-term goal is to go public with several health club facilities and an active product line.
1.1 Keys to Success
Create an environment for people to feel good about themselves, both physically and mentally.
Provide services for those seeking natural means to strengthen and heal their bodies due to injury or illness.
Provide services for the needs of women in shelters and those struggling financially.
Provide special activities for various holidays.
Break even by the end of year two.
Have an increase in new clients quarterly.
Have the company's work in the community covered in the local media.
Ability to increase the percentage of profits donated to charities.
The goal of our company is to enhance the lives of men and women by providing an atmosphere that aids the body with relaxation techniques and health conscious alternatives.
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