Want to start an information marketing business? Our startup guide will provide you with a clear roadmap to success. Available with or without our award-winning business plan software, the Information Marketing Business Startup Guide will put you on the fast track to small business success!
A six-figure income from information? Yes! It sounds easy because it is. You've got information that millions of others are looking for and now you can learn how to package, price and sell it.
The experts at Entrepreneur take you step by step, jumpstarting your thinking about your area of expertise and showing you how to convert it into a high-demand information product. Following the example set by today's most successful information marketers, you learn the ins and outs of running your own information marketing business using proven strategies and effective marketing techniques. Whether looking for a side business or a full-time venture-information marketing is a flexible, lucrative business that you can start any time, and everything you need is right here.
There have never been greater, more diverse, more lucrative opportunities for everyone—from very experienced, successful entrepreneurs to rank beginners—in the field of information marketing.
Information marketing is responsive to and fueled by the ever-increasing pressure on people’s time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them.
The information industry encompasses products such as traditional books, audio programs, videos, or DVDs that you might buy in a store, from a catalog, or online; magazines; newsletters; e-books; membership websites; teleseminars and webinars; telecoaching programs; and seminars and conferences—and combinations thereof. The possible topics are almost endless. People are buying information on every imaginable topic, from better sex, to teaching parrots to talk, to gardening, to investing in real estate foreclosures, to running businesses. Information marketing, then, is about identifying a responsive market with high interest in a particular group of topics and expertise, packaging information products and services matching that interest (written and/or assembled by you, by others, or by both), and devising ways to sell and deliver it. If you can name it, somebody is packaging and profitably selling information about it.
In the last 30 years, information marketing has gone from mail order to the much bigger, broader, and hugely profitable arena of opportunities it is today. People now routinely go from zero to $10,000 to even $100,000 a month and more, in just a matter of months.
Information marketers do not have any special talent, secret knowledge, or remarkable skill. Everything you need to get started is between the covers of the book you are holding right now.