Want to start a kid-focused business? Our startup guide will provide you with a clear roadmap to success. Available with or without our award-winning business plan software, the Kid-Focused Businesses Startup Guide will put you on the fast track to small business success!
Are you a kid at heart, or do you enjoy spending time with children? A kid-related business may be the perfect fit for you—and now's a great time to start one. The population under age 18 is growing: By 2020, there are expected to be 80 million children in the United States. And parents and grandparents are spending more money than ever on their children and grandchildren. Not only that, but kids themselves are spending record amounts of their own money—to the tune of $155 billion a year!
What's your dream? A kids' party planning business where you can cash in on the popular Sweet 16 and Quinceanera trends? A kids' gift and bath products business, or an educational toys and games business? Perhaps a kids' plus-size clothing business to stake your claim in this vastly underserved market, or a kids' cooking school? We cover it all in our comprehensive guide, filled with insider tips from industry experts as well as first-hand information from entrepreneurs who run successful kids businesses.
Our guide tells you everything you need to know to start a lucrative kids business, including:
You also get step-by-step checklists and work sheets to guide you through each stage of the startup process, plus a list of hundreds of valuable resources to help you.
You can start these businesses for as little as $3,000, and all of them can easily be run from home. The sooner you get your guide, the sooner you can start building a successful business. So order your Kids Businesses guide today!
There's no shortage of potential customers in this industry: According to the Federal Interagency Forum on Child and Family Statistics, more than 73 million children under age 18 live in America, and this number is growing every year. Birth rates in the late '80s and '90s were the highest recorded since the end of the famed baby boom in 1964. By 2020, the number of children is projected to reach 80 million and to account for approximately 24 percent of the U.S. population.
The size of the kids' population is good news. So is the fact that parents and grandparents are spending more money than ever on children. Most compelling of all, however, is the surge in kids' own purchasing power.
Because of changes in the social and family roles of children, recent decades have seen sharp increases not only in kids’ direct spending but also in their influence on household spending.
In the 1960s, an era when kids were largely expected to be "seen and not heard," children influenced an estimated $5 billion of their parents’ purchases. Kids now influence upwards of $500 billion in household spending, including food, toiletries, and a host of other items (even the family car!) outside the traditional realm of kids' products.
So how much do kids spend on products for their own use? According to research conducted by American Demographics magazine, 4-to-12-year-olds spend more than $40 billion, while teenagers (ages 12 to 19) spend $155 billion of their own money. There’s no question children have more money of their own than ever before—and businesses know it. Children today are the subjects of an unprecedented marketing blitz, not only on TV, but also in school. According to the American Psychological Association, Madison Avenue spends more than $12 billion a year on marketing to children. Child psychologists estimate that the average child sees 40,000 advertisements each year, and that the average 3-year-old can identify 100 brand logos.
What does this mean to you? Children are savvier consumers than ever before.