The premise behind business planning guru Tim Berry's popular plan-as-you-go method is simple:
You should plan for your company's sake, not for planning's sake.
Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace an easier, more practical, modern business plan — the plan that evolves with your business and allows you to start building your business now.
Small Business Trends: "In The Plan-As-You-Go Business Plan, you have no formal processes to learn, no special methodologies to master. Just practical advice that will inspire you to get going and make your business a success. Tim Berry shows us how our businesses can be all we dream of them becoming." —Anita Campbell, Editor
The Small Business Advocate: "Only the father of business planning could forge classic planning fundamentals and 21st century realities into a new planning alloy. Tim Berry is that person and this book delivers that alloy upon which you can build your business." —Jim Blasingame
Duct Tape Marketing: "Planning — the small business equivalent of dental work? Maybe, but not if your plan is a tool-a flexible, modular, guiding light of a tool. Tim Berry's The Plan-As-You-Go Business Plan is that kind of business power tool. Let it guide your vision and then just remember to floss!" —John Jantsch
Escape from Cubicle Nation: "The Plan-As-You-Go Business Plan is exactly what my clients need. It is adaptable, comprehensive, understandable and educational. And I can think of no better guide than Tim Berry to help us create successful 21st century businesses." —Pamela Slim
Tim Berry is the founder and president of Palo Alto Software, the company behind Business Plan Pro, the country's bestselling business plan software, of which he is the principal author. He's also written three other books on business planning and is a popular blogger and speaker on the topic of business plans.