As a business owner, you know how important an Internet presence is in today's business world. To develop and implement a successful business website, you need to understand your business focus, identify your niche, effectively market your site, serve your customers, and identify the skills you'll need to manage your online business for the long term.
All of these issues are part of the "plan, develop, market and manage" philosophy found in The e-Business Primer, the Internet's first comprehensive guide to e-business planning. Each chapter discusses a component of the e-business planning process and features worksheets that you can use to create your own e-business plan. Once you have read the chapters and completed the worksheets, your e-business plan is complete and ready for implementation.
Avoid making potentially costly mistakes in your Internet strategy — the kinds of mistakes that can be costly in terms of time, money and loss of customer goodwill. Each of The e-Business Primer's five chapters covers an essential element of the e-business planning process.
This section takes you through the e-business decision-making process, covering understanding e-business and e-commerce and how to choose your best option, understanding the technology, developing your business focus and identifying your e-business requirements.
You'll learn how to define your target market and customer, what your online and offline marketing options are and how to use them, research strategies that will optimize your marketing efforts and case studies that show how poor marketing strategies were the key component in the failure of some of the best funded dot-coms.
You won't learn HTML--it's not an effective use of your time as a business owner--but you will learn how to hire a Web developer, the five elements that should be on EVERY business website and how to ensure that your website is available 24x7.
You could have the best website on the Internet, but if you don't treat your customers right, you won't have them for long. In the super-competitive world of the Internet, having an effective customer service strategy is the key to e-business success and Chapter Four covers that process, as well as quality control, customer relationship management and the concept of micro service.
Is your website making money for your business, or is it just another expense? Learn how to manage your website, calculate ROI and effectively manage your e-business.