When you get pregnant, you read What to Expect When You're Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start.

This book is a weapon of mass construction. Guy Kawasaki's goal was to provide the definitive guide for anyone starting anything. It builds upon his experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who founded, fixed, and funded startups.

This book is as relevant for two guys in a garage starting the next Google as it is for social activists trying to save the world. The Art of the Start cuts through the theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking!