Produce a complete, professional plan

Five outline options to your needs

Create the type of plan that you need for your particular planning situation. Whether you are launching a new product or preparing a market summary for your team, Marketing Plan Pro creates the professional documents you need.

  • Complete Marketing Plan
  • Sales Plan
  • Strategic Marketing Plan
  • Financial Plan
  • Implementation Plan

Built-in formatting

When you finish your plan, use the Print command and Marketing Plan Pro will print a beautifully-formatted document that automatically merges text, tables and charts. It lays out every page and creates a document that will get noticed.

Your plan will print with a table of contents, cover page, and detailed appendices, and if you have a color printer, your plan can print in color as well. This is the plan that makes you look good!

Improved report writer

Based on your document type, the Report Writer will generate a finished report that includes only the data relevant to your business and planning objectives.

Strategy Pyramid

The proprietary Strategy Pyramid™ graphically illustrates the three critical steps toward successful strategy implementation: strategy, tactics and programs. The strategy pyramid will help you link these important steps together, each conceptually and visually supported up the pyramid to assure strategic alignment throughout your marketing plan. Marketing Plan Pro allows you to insert as many as you need by simply using the Insert > Strategy Pyramid command.

Creating and implementing tactics that align with your company strategy will be more tangible and complete than ever before with this proven marketing planning tool.

Produce impressive visuals

Charts are automatically generated so your marketing plan looks impressive from start to finish. Based on the information you enter, Marketing Plan Pro will create Sales, Expense, Channel Forecast, Competitive Analysis and Contribution Margin charts in full color.

You can add to the visual impact of your marketing plan by importing your own logos, graphics, and photos. Import and export text, data, charts and more from Word and Excel. No other marketing tool can enable you to have this level of direction, flexibility and creativity in creating your marketing plan.

Preferred format

Marketing Plan Pro uses a format that is recognized by the top marketing consultants. Philip Kotler, author of the decade's most prestigious marketing book, Marketing Management published by Prentice Hall, recommends Marketing Plan Pro as the preferred choice to create a marketing plan.

Marketing Plan Pro designs the format that will best fit your specific needs based on the simple answers to the EasyPlan Wizard®. Your responses enable the software to select the outline that best fits your business and marketing goals. This format combines all text, tables and charts to effectively communicate your plan to your audience. Your final document will be collated and organized for you, complete with a cover sheet, a table of contents and your selected appendices in a complete and impressive plan.

Fits every industry

Plan outlines should fit the needs of your specific business. Marketing Plan Pro dynamically produces your plan outline as you move through the EasyPlan Wizard®.

The tailored outline reflects the difference between various types of business, such as start-up vs. established companies and products vs. service-based businesses. You still have the complete flexibility to edit, add, or delete topics on your own. Make it your plan, unique to any other, all with the efficiencies of Marketing Plan Pro. Use the power of the software to your advantage.

Free PowerPoint templates

Marketing Plan Pro includes free PowerPoint® templates from PresentationPro, Inc. to make presenting your plan to colleagues and managers easier than ever, saving you valuable time!

Marketing Plan Pro includes five Microsoft PowerPoint business plan templates for you to use to create a PowerPoint presentation. We have partnered with PresentationPro, Inc. to deliver professional and graphically sharp templates for your marketing plan presentation. In addition to providing you the PowerPoint templates, PresentationPro offers each Marketing Plan Pro customer an additional 25% discount on PowerPresenter packages. PresentationPro includes thousands of Microsoft PowerPoint designs, 3-D clip art and animated titles. This equates to a $100 value with your purchase of Marketing Plan Pro!