MARKETING PLAN PRO

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Related products

• Business Plan Pro
• Business startup kits

Powered by Duct Tape Marketing

For the new Marketing Plan Pro, we collaborated for the first time with John Jantsch, the renowned small business marketing expert and creator of the Duct Tape Marketing® system.

In its evolution from popular blog to bestselling book to groundbreaking software, Duct Tape Marketing has helped thousands of companies transform their marketing ideas into concrete strategies and action plans.

With Duct Tape Marketing built into the world's bestselling marketing plan software, you can easily develop an action-oriented marketing plan that will help you meet your goals and grow your business.

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"The World's Most Practical
Small Business Marketing Guide"
The new Marketing Plan Pro is built on the Duct Tape Marketing system created by author John Jantsch.

Step-by-step expert guidance

Whether this is your first plan or your 50th, Marketing Plan Pro powered by Duct Tape Marketing makes the process fast and easy with its clear, simple tasks and built-in help.

Each section starts with a plain-spoken audio introduction by John Jantsch. Detailed instructions and examples (all provided by John and his network of Duct Tape Marketing coaches) guide you through the process of creating your goals and translating your plan into action.

Marketing Plan Pro gives you the power to create a marketing plan for your business to help you start making more money immediately.

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Built-in plan coaching
Get help at every step with audio clips, instructions, and examples from John Jantsch and his coaches.

Create an action plan that gets results

Most business owners fall prey to the "marketing idea of the week" and never seem to produce any significant marketing results. Duct Tape Marketing is the first small-business marketing program that treats marketing as an integrated system.

At the core of the system is a series of steps that any business, regardless of size, can use to produce stunning returns from a consistent marketing effort.

Discover why Duct Tape Marketing has been called the "World's Most Practical Small Business Marketing Guide" and praised by experts like Entrepreneur Magazine and Harvard Business School:

• Build your marketing vision. Marketing Plan Pro is all about creating an action plan that gives your business something to aim towards, not about creating a static document that just sits in a drawer. Your marketing vision will help you identify your goals and measure your progress against them.
• Define your ideal customer. Who are your core customers and what do they have in common? Learn to narrow your market focus to better target the customers you want to attract.
• Identify your remarkable difference. How do you compare with your competition? How are you different? Marketing Plan Pro will help you locate and leverage your advantages in the marketplace.
• Develop your message. Find and occupy a position that your market values and that you can easily communicate to them with consistent branding and messages.
• Build a product/service mix. Structure your product and service offerings to appeal to customers at all stages and encourage them to try, buy, and recommend.
• Find your future customers. How will you find your next customers? Create a lead generation plan to turn a "suspect" (a member of your target market) into a "prospect" (someone who wants what you have to offer) and ultimately convert your ideal customers into buyers through advertising, referral marketing, partners, PR, and many other lead sources.
• Create magnificent marketing materials. Good marketing materials can eliminate the need to sell your products or services. This section will guide you through the process of creating marketing materials that will get results.
• Use the power of the Internet. How will you use the Web in your business? What tools will you use? Your website can educate, persuade and motivate your prospects to take action, and Marketing Plan Pro will help you develop this critical part of your marketing strategy.
• Retain loyal customers. Loyal customers are the best customers. What is your loyalty plan and how do you retain customers?
• Build your team. Marketing Plan Pro will help you build a training program to define how your marketing strategy will be implemented and make sure everyone in your company is moving in the same direction and giving the right message to your potential customers.
• Plan and schedule marketing activities. Create a marketing calendar, including milestones, so you can take action and track your progress.
• Forecast sales and budget expenses. With your strategy in place, you can forecast your sales and build a budget for your marketing activities. Marketing Plan Pro will help you track your actual results against your plan so you can adjust your strategy as you go and measure your success.
• Understand your numbers. Use the Gap Dashboard to compare your actual sales and expenses to your marketing goals and make sure you stay on track with your business growth plans.

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Easily forecast sales and expenses

Marketing Plan Pro helps you create a solid strategy and generate numbers to make your strategy real.

Use the simple point-and-click feature of the visual Forecaster tool to produce sales and expense forecasts for your planned marketing activities.

Color charts are automatically generated from your forecast to create great visuals for your plan.

You aren't restricted to the built-in spreadsheets in Marketing Plan Pro. Easily import additional Excel spreadsheets to add the details you need to your marketing plan.

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Visual forecasting tools
Creating sales forecasts and expense budgets is super simple with Marketing Plan Pro's elegant visual tools.

Professional presentation in preferred format

Marketing Plan Pro uses a format that is recognized by the top marketing experts. Philip Kotler, author of Marketing Management, the decade's most prestigious marketing book, recommends Marketing Plan Pro as the preferred choice to create a marketing plan.

The Plan Setup wizard asks a few simple questions about your business. Marketing Plan Pro then designs the format and creates the outline that best fits your marketing goals. This format combines all text, tables and charts, to effectively communicate your plan to your audience. Your final document will be collated and organized for you, including a cover sheet, a table of contents and your selected appendices in a complete and impressive plan.

Charts are automatically generated so your marketing plan looks impressive from start to finish. Marketing Plan Pro will create Sales, Expense, Channel Forecast, Competitive Analysis and Contribution Margin charts in full color.

You can add to the visual impact of your marketing plan by importing your own logos and images. Copy text, data, charts, and more from Word and Excel. No other marketing tool gives you this level of flexibility and creativity in creating your marketing plan.

In addition to being able to print your plan directly from Marketing Plan Pro, you can export it easily to Microsoft Word, Excel, PowerPoint, or Adobe PDF so that you can share and distribute your plan in the format that works best for you.

See a complete marketing plan example

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Present your plan in style
Need to sell others on your action plan? Export it easily to PowerPoint.

Stay on course with progress tracking

Your marketing plan shouldn't stop once you are finished with the first version. A good plan always keeps up to date with what is happening in your marketing strategy.

That's why Marketing Plan Pro includes plan vs. actual tracking features to easily compare your actual performance against your planned forecast.

Marketing Plan Pro will help you build a detailed custom marketing plan, and it can guide you in the actual use and implementation of your new plan. Make a measurable difference in your business by following the new marketing plan you generated with the help of Marketing Plan Pro.

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Keep a close eye on progress
Monitor the results of your actions with the key numbers dashboard.

Analyze your market

Who is your "ideal customer?" What are their wants and preferences, and how often will they buy your product? Analyzing your market in terms of demographics (age, occupation, education), psychographics (lifestyles, values, goals) and geographic location can be a useful way to categorize what you know about the people that you want as clients and lead to identifying and confirming opportunities the market presents.

Manage and summarize your knowledge of your potential market with the market analysis tools in Marketing Plan Pro.

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Identify key market segments
Break your target market into key demographics for more relevant messaging.

Get started in only 30 minutes

Plan outlines should fit the needs of your specific business. Marketing Plan Pro dynamically produces your plan outline based on your answers in the Plan Setup and you still have the complete flexibility to edit, add, or delete topics on your own. Make it your plan, unique to any other, all with the efficiencies of Marketing Plan Pro.

Build an action plan for growing your business

Core to Marketing Plan Pro and the Duct Tape Marketing system is the creation of an action plan for your business. What are your marketing milestones? What marketing activities are you going to accomplish each week, each month?

Marketing Plan Pro will help you build an action plan that will lead to marketing success.

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You choose the level of detail
Get a plan in place immediately with a 30-minute marketing plan. Or use a more detailed outline for more granularity.

Certified for Windows Vista, XP, and 2000

The new Marketing Plan Pro is certified for use on Windows Vista as well as XP and 2000. The software is designed to run well on any reasonably up-to-date PC. See system requirements.

Sorry, we do not currently offer a version for Mac OS, although you may be able to run the Windows version using Apple Boot Camp, Parallels, or VMware Fusion.

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Up-to-date technology, as always
Marketing Plan Pro is under constant new development. You can count on it to grow with your company.

Extend and customize your plan

For those of you that need additional flexibility and customization when creating your marketing plan, you now have complete control over what's included or not included in your marketing plan. Need additional spreadsheets? Simply add it to your plan outline. Marketing Plan Pro includes many customization features that impress even the most advanced planners!

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Extreme flexibility
Choose the marketing plan outline that suits you best, then add, remove, and rearrange topics as you please.

Publish your plan securely online

Publish your marketing plan directly to a free, password-protected website provided by Palo Alto Software. Use this feature to share your plan with colleagues or to get feedback from other plan contributors.

You can monitor who reads your plan, and when, with built-in usage logging. You have complete control.

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Share and collaborate online
Upload your marketing plan to our secure site so your team members can review and comment.

Great extras included free!

When you buy Marketing Plan Pro, you get a wealth of additional resources that will help you grow your business:

• Free copy of Duct Tape Marketing, the best-selling book by John Jantsch (included with physical shipments only)
• Free company logo from Logoworks to include in your plan
• Free market research from James J. Hill Reference Library
• $110 savings on ACT! 2008, the most popular small business CRM and contact management solution

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Master the art of Duct Tape
Marketing Plan Pro comes with a free copy of John Jantsch's Duct Tape Marketing book for more detail on key tasks and ideas in the software.

Works with Business Plan Pro

Marketing Plan Pro was designed from the ground up to work with Business Plan Pro. Use the product on its own, or use it in conjunction with Business Plan Pro.

If you've already created a business plan using Business Plan Pro, you can import numbers and text with our simple import and export tools. The process works both ways. Content that you develop in Marketing Plan Pro can easily be exported to Business Plan Pro. The powerful suite integration features mean that you'll spend less time copying data back and forth between your marketing plan and your business plan and more time planning for success!

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Keep your plans in sync
Save time by importing forecasts and other content from your business plan in our Business Plan Pro software.

All new and better than ever!

Our collaboration with John Jantsch has reinvented Marketing Plan Pro to be easier and more practical than ever. Among the innovations:

• Integration with Duct Tape Marketing
• Support for 30-minute marketing plans
• Technically rebuilt from the ground up
• New chart and presentation tools
• Online marketing plan sharing
• And much more

Already a Marketing Plan Pro user?

You can replace any version of the original Marketing Plan Pro with the new Duct Tape Marketing product for only $69.95, a savings of more than $100 off the regular price.

Learn more on the product migration and upgrades page.

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Switch to the new product
Customers with the original Marketing Plan Pro can migrate to the Duct Tape Marketing product for only $69.95.