The purpose of this business plan is to secure additional, long-term funding to open a QSR (Quick Service Retail) franchise in Ashland, Oregon. The owners of the company are willing to invest $30,000, and assume over $110,000 in short-term liability to secure the funding for inventory, and early operations. The SBA 504 loan we seek is in the amount of $200,000, and if approved, will be amortized to 10 years.
The franchiser, "The Sub Shop Corp.," is one of the fastest growing franchises in North America. Sales in 2000 topped $800,000,000. The chain is positioned somewhere between traditional fast food restaurants, and sit-down restaurants. This segment of the market is attuned to the health benefits of their eating habits, are more conscious of their buying habits than the general population, and more importantly, they have higher incomes and are willing to pay more for a better fast food choice. Our goal is to be that choice in the Ashland Metro area.
To succeed with our goal, and to encourage a healthy lifestyle, we will sponsor local sporting events, and give 3% of profits to local charities. We will build roots into the community. We will also market our products with local businesses, the famous Shakespearean Festival, to local hotels, and offer catering services through local party supply stores and through close ties to local hotel managers and executives.
Our primary goal for this plan is that it help us secure this $200,000 SBA loan. Once we have done that, our goal will be to build value for our constituents, ourselves, our employees, our customers, and the community. We see these goals as being consistent with the goals the SBA expects of itself and its guarantors.
1.1 Objectives
Our first objective is to open the Franchise restaurant four months from the day that our site is confirmed by the realtor. Our site was confirmed in April, therefore our goal is to be up and running by August. Our P&L and Balance Sheet all begin in August. Start-up costs between April and August may be found in the Start-up Summary Section.
The Sub Shop will turn a profit by August of 2002, that is, the beginning of our second fiscal year of operations.
We will pay down our $200,000 SBA loan to $180,000 by August of 2002.
Repeat customers will constitute 70% of our overall business by the end of FY2002. We will track customer habits and loyalty through a local marketing research firm, and publish the results of these findings to our employees once a quarter.
Net Profit for year one will be 21%.
1.2 Mission
Our mission is to bring to market the tastiest and healthiest fast food in Ashland, at a slight cost premium over other fast food restaurants. Our high standards of quality and cleanliness will establish our reputation as the cleanest fast food restaurant in Ashland.
Our community is as important to us as making a profit. We will devote 2% of profits to a local women's shelter, and 1% to a local environmental conservation fund. This company is founded on the concept that good works and good deeds not only serve the needs of the community, but will also keep our company healthy and committed to the success of its customers.
1.3 Keys to Success
The most important key to success is our location. It is very important that our location live up to our expectations, and is convenient to as many potential customers as possible. As stipulated by the franchise agreement, our "Type A - Profile 1" location must contain a minimum of 6,000 customers within a four block radius (or five minute walk time). The pedestrian traffic must be adequate and the lunch habits of the customers must be conducive to eating out.
Another key to success lies with our ability to execute our plan. If we neglect one or more aspects of our plan, whether that is our numbers, our employees, our cleaning and food standards, or our commitment to customers, we will not succeed and thrive.
