An opportunity for ATI's success exists because the national tourism and travel industry is growing 4% and adventure travel 10% annually. Further, the Woodville adventure travel market is growing at least 12% annually and has no providers who specialize solely in adventure travel. ATI is poised to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing. The Woodville area, like much of the Pacific Northwest, has a large concentration of outdoor recreation enthusiasts. These health-conscious individuals, couples, and groups interested in popular adventure sports, such as skiing, kayaking, trekking, etc., are ATI's primary customers. ATI's target market is an exploitable niche and ATI will provide a specialized and thus differentiated service. Prices will be competitive with the remainder of the market. The company's estimated sales for the first year of operations is $534,607, increasing 10% annually for the next two years.