New Jersey SBDC At Brookdale Community College Wins National LivePlan Pitch Competition


On September 11, 2014 at the national conference for America’s Small Business Development Centers (ASBDC) in Grapevine, Texas, it was announced that the Brookdale Community College center of the New Jersey SBDC won the inaugural national business pitch competition from LivePlan, which resulted in over $20,000 in cash and prizes to help further the center’s goals and reach.

The America’s Small Business Development Center New Jersey at Brookdale Community College (also known as MOSBDC, serving Monmouth and Ocean counties) submitted the winning business plan using LivePlan, Palo Alto Software’s flagship software, which offers the “lean planning” approach and helps small businesses pitch to investors, write business plans, forecast financials and track their financial growth from any Internet connection.

“The focus of our submitted business plan was to represent our location’s unique demographic profile while also clearly demonstrating the ultimate goal of the pitch, which was to host our own business plan competition for our clients”, said Jackeline Mejias-Fuertes, Director of the SBDC at Brookdale Community College. “As detailed in our pitch, our center helps create and grow sustainable small business enterprises on the Jersey Shore by assisting seasonal restaurant, retail and tourism driven businesses. One of our goals was to offer these businesses the opportunity win cash and prizes by pitching their own business plan, and now by winning the LivePlan competition ourselves, we are able to achieve our goal. It is very exciting and we thank LivePlan for bringing this goal to fruition.” Details on the center’s business plan competition will be provided in October on the center’s website as well as on their social media channels.

“It’s great to see organizations like the Brookdale Community College developing solid business plans and setting examples for others in the area,” said Sabrina Parsons, CEO of Palo Alto Software. “For small businesses to grow and succeed long term and ultimately make a positive impact on the economy, they need to have a plan in place that includes a budget and forecast. Business owners who constantly track their progress are better equipped to identify problem areas and make necessary adjustments before it’s too late.”

Some of the many prizes the America’s Small Business Development Center New Jersey at Brookdale Community College will receive include: $2000 cash from Palo Alto Software (makers of LivePlan), adoption by the Palo Alto Software management team for one year including 4 free 1-hour live courses, a hosted pitch competition for the center in 2015, a custom infographic depicting the center’s impact on the local economy, and 20 free annual LivePlan accounts to give away to clients.

“SBDCs throughout the nation offer training and counseling in regards to business plans (among many other small business topics) and much of what we teach our entrepreneur clients was utilized in our own pitch”, said Mejias-Fuertes. “Plus the utilization of LivePlan’s software made it very easy to drill down to the core of the plan in an impactful, one page pitch. This was a great win for our center’s clients and we look forward to implementing our winning plan with our own soon-to-be-launched business plan competition.”

For more information about America’s SBDC New Jersey at Brookdale Community College, please visit 
For more information about LivePlan from Palo Alto Software, please visit  

About America’s Small Business Development Center New Jersey
The America’s Small Business Development Center New Jersey network provides comprehensive services and programs for small businesses in New Jersey, helping businesses expand their operations, manage their growth, or start new ventures. Expert staff and practicing business consultants help small business owners and entrepreneurs to develop business plans, find financing, identify new markets, find procurement and international trade opportunities, commercialize technology and develop an E-commerce presence. This non-profit network is a federal-state-educational partnership, leveraging public and private funding sources to further maximize resources for the small business community. The network leverages funding from the Small Business Administration (SBA), New Jersey State Government, the educational institutions that host the 12 centers as well as other private sponsorships and grants. The ASBDC New Jersey Headquarters is located at the Rutgers Business School in Newark, NJ. The ASBDC New Jersey network is an accredited member of the National Association of Small Business Development Centers (ASBDC). More than 1,000 centers and satellite offices serve small businesses across the country. Visit