Palo Alto Software Unveiling New Dashboard for SMB Planning and Managing During National Conference

Eugene, OR

Company will also announce $2.6 million donation of LivePlan software and services to all Small Business Development Center offices during America's SBDC Annual Conference.

Orlando, FL - September 09, 2013

Palo Alto Software will unveil Scoreboard, a new online dashboard that helps businesses track their financial numbers and goals in real time, to the America’s Small Business Development Center annual conference this week.
Scoreboard, part of the LivePlan online business planning and tracking suite, offers small businesses a step-by-step process for turning business plans into action items and charting progress toward goals, helping entrepreneurs grow their businesses faster by avoiding common pitfalls. The cloud-based dashboard gives business owners a live snapshot of their financials through QuickBooks integration, shows actual results compared to budget goals, and helps identify inaccurate assumptions and faulty forecasts.

Sabrina Parsons, CEO of Palo Alto Software, will give a demonstration of the Scoreboard and other LivePlan features – including an online pitch page and export tool that quickly turns pitches into PowerPoint presentations – during a Sept. 11 conference seminar.

“All too often, entrepreneurs develop a business plan to get a loan or impress an investor, then ignore the very document they created to shape their business,” Parsons said. “With Scoreboard, entrepreneurs can engage in ‘live planning,’ adjusting their plans as their businesses grow and change. Right now, we’re the only software provider offering a tool that allows entrepreneurs to craft pitches, and jump immediately from planning to tracking.”

Where LivePlan provides online support and guidance, ASBDC provides offline mentoring for small businesses and entrepreneurs across the country. In addition to sponsoring the conference, Palo Alto Software will be donating LivePlan licenses to nearly 1,000 SBDC offices nationwide along with assistance hosting business pitch and plan competitions at each office – a donation totaling $2.6 million for the 2013-2014 fiscal year.

“I’ve found the Palo Alto Software products, over the years, to be beneficial to the small business community,” said Arlene Soto, Director of Southwestern Oregon Community College’s SBDC. “LivePlan is a tool that makes it easier for the small business to do what needs to be done.”

The 2013 America’s SBDC Annual Conference will take place Sept. 9 to 12 at the Peabody Orlando Hotel in Orlando, Fla. For more information about LivePlan or the Scoreboard feature, visit

About Palo Alto Software

Palo Alto Software, Inc., makers of the #1 selling business planning software in the world, develops and publishes tools, products, and content to help small and mid-sized businesses pitch, plan, manage, and grow their ventures. LivePlan, the company’s flagship product, is a SaaS (software as a service) solution for business planning and financial management. Palo Alto Software has been the market leader in its category for over 15 years, has served well over 2 million entrepreneurs, and has customers in 180 countries. It was founded in 1988 by business planning expert Tim Berry. Sabrina Parsons has been the company’s CEO since 2007. Parsons successfully expanded its service offering into the cloud with LivePlan. Palo Alto Software is a privately-owned corporation based in Eugene, Oregon.

ASBDC (America’s Small Business Development Center) is the most comprehensive small business assistance network in the United States and its territories. The mission of the network is to help new entrepreneurs realize their dream of business ownership, and assist existing businesses to remain competitive in the complex marketplace of an ever-changing global economy. Hosted by leading universities, colleges and state economic development agencies, and funded in part through a partnership with the U.S. Small Business Administration, approximately 1,000 service centers are available to provide no-cost business consulting and low-cost training. Visit to learn more.