Start teaching today with the "Start, Run & Grow Your Business" curriculum

Looking for a proven curriculum and class materials to teach entrepreneurship at your college, SBDC, or other educational institution? Teach your class with Start, Run & Grow Your Business, a complete college-level course in entrepreneurship based on business planning expert Tim Berry's popular course at the University of Oregon.

A proven curriculum for teaching entrepreneurship

The Start, Run & Grow Your Business course is a classroom-ready curriculum you can implement today. The course makes it easy for instructors to take potential business owners and students through the process of conceiving, creating, and eventually selling a business. This is the first class of its kind certified by the Association of Small Business Development Centers, and is ideal for would-be entrepreneurs getting ready to launch real businesses or as a framework for students of business and business management.

Get free access to everything you need to use the curriculum, including instructor access to LivePlan, the world leader in business planning, pitch, and management software.

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Students love it too

Because students can access the Start, Run & Grow Your Business course online any time to review assignments, work on group projects, and download handouts, instructors simply have to provide students with a link to give them all the details they need to prepare for each class.

Course materials for students include:

  • LivePlan - 6 months access to the world's leading business plan, pitch, and financial management software (retail price $119.70)
  • The Business Startup Kit eBook
  • The Art of the Start by Guy Kawaskai
  • The Plan-As-You-Go Business Plan by Tim Berry

At only $84.95 per student, you can pass the savings on to your class or cover your expenses by charging more. Give us a call at 800-229-7526 to discuss even more advantageous volume pricing.


Expert advice at every step

"Start, Run & Grow Your Business" is based on the popular, long-running course taught by business planning expert Tim Berry at the University of Oregon's Lundquist College of Business. Tim is a well-known authority on planning and travels the country leading workshops for counselors, educators, and entrepreneurs looking to launch a startup or manage their businesses better. The course includes his notes, videos, and insights about the planning process.


Everything instructors need

Teachers have access to a wealth of materials to teach the course. This includes session notes, background, additional instructions, video training, and downloadable PowerPoint slide presentations. It's all online, where you can access it from any computer.

Plus, it's completely customizable, so you can make it fit your own teaching style or needs. Check out this video to get a good idea of how the curriculum website works.

See Part I, to see the student view

What does the course cover?

The key elements of the class
are covered in this first session.

Concept Kick Start
Find out if that great idea can
be a business reality.

Business Basics
How do you choose a business
name and legal structure?

Market Analysis
Discover ways to gather and
measure data about your market.

Marketing Strategy
Plan to reach your market by
defining your strategy.

Basic Numbers, Pt. 1
This session provides an overview of the basic financials.

Basic Numbers, Pt. 2
Put the numbers together to create your financial forecasts.

Getting Financed
Learn about the different types of
funding to start your business.

Building a Team
Put together a team and plan for
future hiring.

The Web
Build a website & drive traffic with
search, social media, and more.

Cash and Taxes
Cash flow and record keeping are vital
to your business success.

Plans and Pitches
Learn how to present your ideas to potential investors.


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