Palo Alto Software is looking for an experienced [position] to join our team.
About our company and Eugene, Oregon
We’re a friendly team of nearly 70 diverse, world-class experts. Each team member demonstrates our company values while adding positive contributions to our culture. Please review all the information on our culture at this link before applying to find out if it's a place where you can thrive.
Please visit liveplan.com to learn how our products help achieve our mission to help people succeed in business. We believe that when we help one small business owner grow their business, we’re helping an entire community.
Our employees are independent thinkers and creative problem-solvers who enjoy work-life integration and full, interesting lives. We believe in candor with kindness and work with meaning. We are an equal-opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. See our statement on equity, diversity, and inclusion here.
Our location in Eugene supports access to interesting and challenging work in a growing tech scene in the beautiful Pacific Northwest. Eugene’s commute times and our drinking water from the McKenzie River Watershed are some of the best in the nation, and homes are more affordable than you’d find in Portland, Seattle, or the Bay Area.
Benefits we provide:
- Hybrid in-office & remote work
- Flexible work schedule and no-meeting Fridays
- Career development support
- Competitive salary
- Health / vision / dental / ortho
- Flexible Spending Account (FSA)
- Health Reimbursement Account (HRA)
- Paid time off increases each year
- Paid holidays and Winter Break
- Paid community volunteer time and grant committee
- Roth or Traditional 401(k) with a 4% match
- Relocation reimbursement
- Discounted gym membership or wellness program rewards
- Fun company events and LiveWell committee
- An inclusive environment
- Values-based company culture
- And much more
About this role:
The Brand Advocate & Partner Manager, with a passion for the startup and small business ecosystem, expands LivePlan's reach and influence through strategic partnerships, influencer marketing, and PR. Bringing strong financial analysis skills and SaaS industry familiarity, this dynamic role promotes the platform, engages small business communities, and represents the brand across media - embodying a true brand advocate.
This is a full-time, permanent, exempt position reporting to the Director of Marketing. The starting pay may range from $85,000 to $100,000 per year depending on experience.
Key Responsibilities:
Strategic Partnerships & Influencer Marketing:
- Design and execute outreach marketing plans aligned with LivePlan's objectives.
- Build, grow, and manage an extensive community of LivePlan influencers and affiliates, ensuring on-brand LivePlan marketing that produces a sustainable influx of new sign-ups and revenue.
- Develop compelling partnership propositions and manage contract negotiations.
Video, Social & Community Engagement:
- Representing the LivePlan brand in video content and other media engagements.
- Develop strategies for content and engagement on platforms like TikTok, Instagram, and Twitter.
- Participate in small business forums and entrepreneurial communities to provide value, build connections, and promote LivePlan as a resource.
PR & Brand Visibility:
- Create and distribute PR materials, including press releases, media kits, and pitch documents to secure earned media opportunities.
- Manage media relations to build connections with reporters, bloggers, publishers, and other outlets.
- Ensure LivePlan is consistently featured in relevant roundups, reviews, and editorial articles through proactive pitching.
- Collaborate with the content team to amplify and maximize the reach of existing content.
What success looks like:
Objective: Build productive relationships with powerful partners who can expand our audience.
Key Results:
- Increased number and quality of active partnerships with affiliates, creators, and influencers leading to measurable growth in brand reach and significant revenue growth.
Objective: Build and nurture a community of partners, media, social media, and entrepreneurs to make LivePlan the #1 business planning tool everyone’s talking about.
Key Results:
- Increased awareness and adoption of LivePlan among target audiences, leading to higher user engagement and satisfaction.
- Demonstrable growth in platforms like YouTube, TikTok, Instagram, and Twitter.
Objective: Enhanced Brand Visibility
Key Results:
- Increased media mentions, positive PR outcomes, and a growing referral network contributing to brand growth and recognition.
Objective: Strong Community Engagement
Key Results:
- Active participation and positive feedback from small business and entrepreneur communities, leading to stronger brand loyalty and trust.
What you bring to the job:
- Enthusiasm for supporting the startup, small business, and entrepreneur ecosystem, with insights into the SaaS industry players and government small business programs.
- Familiarity with business financials, including financial statement analysis, budgeting, and forecasting.
- Engaging presence, adept at captivating audiences both in-person and during on-air appearances.
- Proven experience in producing or featuring in video content and/or webinars preferred
- Proficient in PR strategies, coupled with a background in marketing preferred
- Exceptional communication skills with the ability to negotiate effectively.
- Driven and self-directed, with a knack for proactive problem-solving.
- Collaborative mindset, skilled at working seamlessly with diverse teams.
- Thirst for continuous learning: You take the initiative to gain the preferred skills you don’t already have and stay current with evolving Marketing technology and techniques
Relevant education and experience: The following contributes to success in this role, but isn’t required if you have demonstrated abilities to be successful in this kind of work.
- Bachelor’s Degree in Marketing, Business, or a related field or equivalent experience
- Significant experience in partner outreach, PR, or a similar role.
- Experience in content creation or marketing on platforms such as YouTube, TikTok, and podcasts.
Marketing Team Values:
The marketing team exists to build the digital infrastructure that supports a successful business model at Palo Alto Software. We do this by effectively communicating the value of our products and services to the many industries and customer personas we serve, resulting in a growing customer base month over month. We constantly strive to work with our product, sales, and support teams to attract and delight customers.
Core values of the Marketing team (the 6 C’s):
Collaboration
Communication and clear expectations
Character and camaraderie
Creativity and innovation
Coordination and well-managed process
Customer-focus
Work-Life: Where and when you work is arranged between you and your manager. Full-time, permanent positions are for Oregon residents, only. Employees may sometimes work remotely, following our remote work guidelines.
Apply today!
