• About Us

Get to know Palo Alto Software

We help people succeed in business with market-leading software from our headquarters in Eugene, Oregon

Since its creation in 1988, Palo Alto Software has grown to a respected provider of small business tools worldwide with the single goal of helping other small businesses grow and become successful. We now offer several software products and an extensive library of free expert content to help small businesses succeed.

We understand small business because we are a small business. We know what it's like to start from zero, with no outside investment, and build a company from one employee to nearly fifty. Our products are tooled for small businesses because we understand the challenges of startups, and we also know what it takes to be successful. We are committed to providing that knowledge, experience, and expertise to as many other small businesses as possible.

Our office in the heart of downtown Eugene, Oregon

Founder's Story

In 1983 Tim Berry left his vice president job at a Silicon Valley high-tech planning and research firm to do business plans for startups and major tech manufacturers. He did the initial business plan and was one of the founding directors of Borland International, which started in 1983 and went public in 1986. He was planning consultant for Apple Japan while it grew from $180 million to $1.5 billion annually in four years. Over his career he billed more than $2 million for business plan consulting. He came to believe that every business, small or large, deserves good business planning to optimize management and accountability.  So in 1988 he incorporated as Palo Alto Software, and set out to create business planning tools that were accessible and affordable for small businesses everywhere. Palo Alto Software grew from Tim’s desire to help others succeed in business, and that is the goal that our company continues to pursue.


One of Oregon's leading software companies

We believe in:

  1. Affordable software: Small businesses should have access to quality tools at affordable prices.
  2. Simplicity: Our software tools were built by small business owners for small business owners, and are very easy to use.
  3. Quality service: We take pride in our excellent customer service. No phone trees or endless searching to find a phone number. We have one number with a live person at the other end, ready to help you solve your problem.
  4. Small businesses: We recognize that job creation comes from small businesses. Every business that we help to start and grow means a better future for everyone.
  5. Entrepreneurship: Anyone can start a business, and we're here to help both first-time entrepreneurs and experienced business owners succeed.
  6. Giving back: All entrepreneurs should have the opportunity and tools to start their own business. We support this by sponsoring business plan and entrepreneurship competitions, donating free software to SCORE and SBDC offices around the country, and by giving students and educators the tools they need to learn about business.

And finally, we believe in the importance of having fun while you start, run, and grow your business!

Our products may be used in 180 countries, but we still believe our strength is that we too are a small business. And what is a small business without its community? Palo Alto Software is located on Kesey Square in Eugene, Oregon. Our office overlooks the unique sights of downtown Eugene, as well as the forested hills that surround the city. We believe that community is vital for small businesses, so we give back to ours how we can. In 2009, Palo Alto Software held the Oregon Small Business Boost, giving away $3 million worth of software to any Oregonian who showed up at a giveaway location. We also work with local students at the University of Oregon, give free software to our local Small Business Development Centers and SCORE offices, and, of course, take it easy when our office volleyball team competes in Eugene’s rec league (but not really, we take it seriously).



Management Team

Our founder, Tim Berry, has built a strong and well-respected management team, incorporating a mix of Silicon Valley veterans, serial entrepreneurs, software usability specialists, and small-business experts.

What we have to offer

Our flagship product is LivePlan, a popular web application that makes it easy to pitch, plan, and manage your business. With more than 375,000 customers worldwide, LivePlan has taken over the mantle of business planning leadership from Business Plan Pro, our longtime gold standard, which we still offer for Windows desktop users. Our company also offers Sales & Marketing Pro, Start, Run & Grow Your Business, and other small business software tools. And with Bplans, Mplans, and the Up and Running Blog, we offer some of the most popular advice and information sites for entrepreneurs and small businesses.